God's Love -- With Batteries

Stan Hegarty is a genius. Do you hear me? A genius.

Who is Stan Hegarty?

This is how he describes himself and his wife:

We are a youngish couple, who have been married for more than a decade and have been blessed with children. We are both committed Christians. We believe strongly in serving God in the various ways He has lead us, but also recognise the importance of having fun!

Stan lives with his wife in Wales and they run a little shop online that sells sex toys to devout Christians like themselves.

See what I mean about being a genius?

The website www.icWales.co.uk reports that Hegarty had "a vision from God telling him to set up the site."

And after all, who would be so churlish as to argue with a vision from God?

The report goes on to say:

Now Stan and wife Stella say that sales are soaring thanks to massive interest from frisky Welsh clergymen and women happy to buy sex aids off the net.

“We know that lots of our customers are clergy – Catholic, Anglican, all denominations – because some of them use their full title, like Reverend,” said mum-of-three Stella, 33.

“Some of them email us personally.

“And we mail a lot of our products to addresses called The Vicarage.”

So what can you get on Stan Hegarty's website?

Anything from "Female Climax Cream" to "Prolong Plus Erection Cream" to a "Triple Climaxer" vibrator. All sent in the mail to your home -- or your vicarage, as the case may be.

There's no porn on the website ("We believe that the Bible clearly teaches that images of sexual nudity are for within marriage only," they write. "We do not want to have any images of individuals with products on our site - we do not want to exploit any models in this way") so couples with Christian values can feel moral and justified going there and purchasing sex toys privately and discreetly.

This man should get the Nobel Prize. He has built a better mousetrap, and horny Welsh couples are beating a path to his website. He's the J.K Rowling of sex toys, and could conceivably get just as rich.

Genius is hard to define, but like pornography, I know it when I see it.

Tom Moran